Services Marketing Services • Custom Software Applications • Business Strategy & Development Marketing Services We attract, retain and grow your best customers. The power of attraction. Different customers may love you for different reasons. We define what your most-valued customers look like, what they like best about you and we develop strategies to find more customers that look similar. The value of retaining great customers. We develop loyalty programs that will keep your customers engaged with you and provide you with incremental revenue opportunities to grow customer relationships. Invest in growing your best customers. We gain valuable feedback from customers who will tell you what they want and can give you some of your best ideas to expand your business.
Your Marketing Plan We work together to determine the right marketing mix. What worked to drive new leads yesterday may or may not work today. We will work with you to improve your web site, get better search engine results, set up online advertising, create social media campaigns and increase exposure on trade directory listings to get the most from your investment. We measure everything. Marketing is an iterative learning process and we track data to provide you with the best management information possible. Data is critical to understand your customers better, know what they like (or don’t like), track what campaigns work and know how to position your company to gain customer and market share. We custom design your web site. Our creative and technical experts will collaborate with you through every step of the web development process. We will schedule the time up-front to fully understand any integration requirements with your accounting, inventory, reservations and other database applications or systems. Throughout the process we will look for opportunities to improve operational efficiencies, customer tracking and communications. We study your competition. We review your competitor’s web sites, key search words, online reviews and search engine ranking. We use this information to drive the overall marketing approach and to further differentiate your company among your competition. We maximize search engine awareness and ranking. We identify key search words and program them into your web site. We submit your web site to Google, Yahoo and MSN search engines. We identify and establish inbound and outbound links from existing web sites to your site to increase search engine ranking and drive site traffic. We manage your online reputation and position. The opportunities to establish your online reputation and the requirements to maintain your reputation are constantly changing. We set your company up on Online Trade Directories, Online Community Directories and Social Media Sites to build your competitive online presence. Then we stay on top of your reputation daily. We create new fans, we respond to concerns, we post positive replies to online reviews, we post photos and videos, we Tweet, we Blog and we stay in touch with customers and online friends with coupons, special offers, newsletters and email blasts. Custom Software Applications We make it simple. We translate technology into your competitive advantage. We design, architect, build and maintain custom software applications. We work in an agile development environment which gives us the flexibility to quickly understand your business rules and deliver valuable software. The agile development process welcomes changing requirements and harnesses change as your competitive advantage. We have created custom applications for dozens of clients, including: Airline
Reservations Systems Vacation Tour Package Reservations Systems Airline Loyalty Systems Membership Management
Systems Fulfillment
Order Processing Systems Online Retail Store We find ways for technology to improve your business, including:
We will work with you to design new systems that integrate well with existing applications. Business Strategy & Development We are an operations-focused marketing company. We are confident that we can develop marketing campaigns to drive leads. But to improve the conversion of marketing leads to sales, we help develop the people and systems running the operation. Great people make good companies successful. We will work with your management team to recruit, screen, train, mentor and develop a team of talented, motivated, highly-productive people. We also provide hands-on interim executive management and ongoing strategic support. We have successfully recruited and managed hundreds of people from delivery drivers to sales people to key executives. Quality-control systems make good employees even better. Clearly defined, repeatable processes reduce customer churn and provide a consistent foundation for your company to expand. We have launched several successful start-up companies. We have also developed these companies to the next level of management, systems and organizational infrastructure. We have sold mid-size companies to larger corporations and been retained to develop the SAS-70 level structure required by the acquiring company. We create practical business processes and provide tactical hands-on management to work together and build your business.
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